The most important phase of measuring
the power of a documentary film is not its production and release, or how many
people have seen it. But in asking
whether a specific documentary has been successful in causing a real life
change in the society, said Sophie V Sivaraman, Chief Executive of Indian
Documentary Foundation (IDF) the moderator in an “Impact Campaign Workshop”
organized by Indian IDF in partnership with Kerala State Chalachitra Academy
(KSCA), held yesterday at Hotel Hycinth in the city.
Other panelists included Rahul
Merchant, Harsha Mukherjee, Amlan Ganguly and Suzoy Banerjee. Rahul founded
Luminosity in 2011 which is behind the marketing and releaseof films like ‘I am
Kalam’, Mahabharatha (animation) and Nagesh Kukunoo’s Lakshmi. Harsha Mukherjee
is an entrepreneur and philanthropist who have been selected as one of the “Top
10 Indian Women Entrepreneurs” by DELL Women Entrepreneur Network (DWEN-2012).
Amlan is founder of the Non-profit organization Prayasam and Suzoy Banerjee is
a communication engineer.
The two day workshop is an outreach
forum that is targeted to describe definite plans a filmmaker puts in place to
make sure their film is seen by certain groups of people, often with quite
specific ends in mind. In other words, making a documentary films which reaches
to the people who are powerful enough to make changes in the society, other
than the common audience.
This can cover a wide variety of
efforts, such as: getting a film in front of politicians to influence policy
making or using a film to motivate local changes – local ordinances or
community practices. The workshop also covers effective methods to make a
documentary reach to the right audiences and also the ways to get funding for
ones’ film.
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